In 2005, thanks to his experience and to the agency’s growing success, he founded LaPresse Nuoto Torino and became its President, appointing Lapo Elkann and Cristiano Fiorio as Vice Presidents, fully funding the team and bringing it to the top of tables in competition, and getting the attention of women’s champion French Laure Manadou, who ended up joining the team in 2007. Despite its excellent competitive results, the club was unable to find support within local institutions, and after a dispute with the French swimmer’s entourage which exposed him to media controversy, Durante dismantled the team as soon as the Manadou case was resolved, freeing up both athletes and contracts.
In the meantime, LaPresse grew and became an established reality. Apart from its photo reporting activity, video news was introduced (the first agency in Italy to do so), for documenting events in an increasingly popular media of communication. Progressively an integrated system of professionalism and skills was created, in order to serve industrial photography, historical archives, image coordination, brands visual enhancement on both photo and video levels. Thus a service platform was developed shaped by the needs of a constantly changing market.
The next step was internationalization. For this reason, in 2008 Durante acquired distribution rights for Italy over all Associated Press productions, and in 2010, by virtue of further agreement with the American agency and acting on its specific invitation, LaPresse became a Press Agency, completing its bouquet of information services with news and textual contributions from Italy and abroad.
Unfatigued, in 2015 Durante graduated in Law with honors at the University of Naples/Pegaso, with a thesis in Tax Law. During that same year, the University of Naples assigned him the chair of lecturer in Corporate Communication Strategies at the Faculty of Business Economics, of which he is the titular.
Over the course of a 25-year entrepreneurial career of note, Durante has established himself as one of the undisputed leaders within the Italian publishing scene.
Known for his loyalty and confidentiality, so much so that he has long been the Agnelli family’s most trusted man for managing the most delicate relationships with the media, such as those on behalf of the Lingotto factory and Gianni Agnelli’s entourage (including figures such as Henry Kissinger and Prince Rainier of Monaco). He also was trusted to cover the Lapo Elkann and Fabrizio Corona cases. Durante himself doesn’t particularly like being in the spotlight and prefers to maintain an understated approach.
LaPresse is the first entrepreneurial Italian multimedia news agency. It became a joint stock company in 2006, with seven offices in Italy today in Milan, Rome, Turin, Naples, Verona, Florence e Trieste and the recent opening of Brussels andover 150 employees. It also now comprises 6 units abroad in France, UK, Germany, Spain, Russia and Poland, as well as acquiring over time several companies as follows: AGR, Agenzia Giornalistica Radiotelevisiva; A.G.A., Agenzia Giornali Associati; Olycom, with Olympia Fotocronache, Franca Speranza and the Publifoto brand. In 2018 it further broadened its activity spectrum, with a division dedicated to television productions led by Elisa Ambanelli, and a celebrity management area, featuring high-profile personalities such as Barbara d’Urso and Elisabetta Gregoraci among its artists.
LaPresse is the most international of all Italian multimedia content providers, thanks to the network of agencies with which it collaborated, and to the exclusive partnership with Associated Press, which besides guaranteeing textual, photographic and video content from abroad, can give Italian news the maximum possible level of international coverage, and the best opportunity for visibility in the world.